Connecting growth, digital products, Marketing Automation, AI and organisational execution to create measurable commercial momentum.
Strategic focus
Business situations requiring cross-functional ownership, clear priorities and measurable execution—not isolated optimisation inside one function.
When growth slows while acquisition costs rise, increasing spend rarely solves the underlying problem. I connect channel economics, conversion, product experience, customer lifecycle and commercial priorities into one measurable growth agenda.
Moving selected AI applications beyond experimentation requires process redesign, adoption and accountable business outcomes. I connect commercial priorities with technology, data and specialist teams to turn promising use cases into operational value.
Most companies already have a CRM, but their customer data remains static. Marketing Automation is the value-creation layer; CRM is its prerequisite. I turn available data into automated journeys, lead scoring, nurturing and measurable customer development.
Additional mandates
Further situations where my experience is particularly relevantDetermine which products and markets to scale, improve, consolidate or exit—and concentrate resources where they create the strongest return.
Align teams, platforms, processes and performance systems so an acquisition or reorganisation produces real commercial and operational value.
Translate an international proposition into a locally relevant go-to-market model and a sustainable commercial foundation for DACH.
Selected evidence
Results from the past 12 monthsEvidence across my career
Across B2C and B2B.
International product portfolios, growth leadership, operations and post-acquisition integration.
Establishing the Austrian business and developing the DACH market proposition.
Foundations in New Media, eMarketing, CRM, analytics, communications and digital product development.
How I lead
Focus energy where it changes the system.
Build across silos, not inside them.
Turn ambition into decisions and outcomes.
I am interested in senior in-house leadership roles where growth, digital products, customer strategy and transformation come together—and where the mandate includes the authority to create meaningful change.
Credentials
Master’s degree · Business Administration · With distinction · 1993–1998
German native · English fluent · Russian basic · Mandarin Chinese basic
Leadership experience across corporate, agency, start-up and scale-up environments.
Start with the business challenge
Let’s discuss the challenge, the leadership mandate and the opportunity ahead.
Vienna, Austria · Executive growth and digital leadership